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Gen-K(Kuih)
More Than Just Characters. They Are Your Daily Companions.
GEN-K is a vibrant character IP universe built for the social media age. Much like global phenomenon IPs such as Kakao Friends or LINE Friends, GEN-K extends far beyond traditional animation.
Lapis, Ah Yap, Ondee, Pappi, Puluto and Dramatika operate as virtual influencers. They live, work, and complain about Monday mornings right alongside their audience. Through daily social media posts, interactive stories, varied art styles, and bite-sized comedy, they engage directly with followers as real, relatable digital influencers navigating the modern corporate grind.
The Heart of the IP (The Malaysian Core)
A Melting Pot in a Kuih Talam.
At its core, GEN K is a love letter to Malaysia. Traditional kuih-muih are intrinsically tied to our childhoods, our celebrations, and our diverse heritage.
The characters of GEN K are designed to reflect the beautiful, chaotic, and vibrant multicultural society of Malaysia. Each character represents a different personality, background, and approach to life. Just like a perfectly assorted tray of kuih, they might look entirely different and clash constantly in the office, but they belong together. They speak our slang, share our frustrations, and celebrate our unique way of life.
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